My name's Alexa and I'm a San Francisco based Product Designer, active vlogger, amateur photographer, and basketballer.

I design technology in order to help maximize human potential.

By day, I design software for better customer relationships at Zendesk and by night, I run San Francisco's coolest, new basketball league, Golden City Hoops. On the weekend, I make videos for my YouTube channels, Alexa & Luba and The Localholic.